Academy

Throw persuasion out the window

Persuasive strategies are killing sales outreach. Helping potential buyers begin to convince themselves is the way forward. Curiosity is the key.

Start with a FREE Crash Course

Why Curiosity

You don't see it.

Too often, customers experience “I’m here to help” as "I'm here to sell." Experiencing this pattern creates distrust.

You may not see it. But they do. It's your blind spot.

Outdated, persuasive strategies are killing brands. The sales outreach game has changed.

You don't see it.

Too often, customers experience “I’m here to help” as "I'm here to sell." Experiencing this pattern creates distrust.

You may not see it. But they do. It's your blind spot.

Outdated, persuasive strategies are killing brands. The sales outreach game has changed.

It's not your script/template.

It's how you think about communicating.

A template is a tool. Just like a circular saw. Your results with the saw are nowhere near a carpenter's. The tool isn't the issue. Lack of competence is.

Email templates and phone scripts aren't the issue. Not understanding Spark Selling™ Methodology and why some words pull, while others push away, is

It's not your script/template.

It's how you think about communicating.

A template is a tool. Just like a circular saw. Your results with the saw are nowhere near a carpenter's. The tool isn't the issue. Lack of competence is.

Email templates and phone scripts aren't the issue. Not understanding Spark Selling™ Methodology and why some words pull, while others push away, is

Prospects prefer persuading themselves.

People value more what they ask for -- less what is offered. Persuasion is a push. Curiosity pulls.

The key engaging customers is helping them want to begin persuading themselves -- by getting them curious.

Pulling, creating intrigue.

Prospects prefer persuading themselves.

People value more what they ask for -- less what is offered. Persuasion is a push. Curiosity pulls.

The key engaging customers is helping them want to begin persuading themselves -- by getting them curious.

Pulling, creating intrigue.

Spark Selling™ get's them curious

Spark Selling™ is a set of flexible communication principles wherein words are designed to spark curiosity in customers. It is an unconventional, enjoyable way to start, re-start and advance conversations.

Applied across email, telephone, social media, voicemail and client meetings, we are a practice group dedicated to evolving success principles across 44 countries & business cultures. Curiosity brings the joy back to sales outreach.

A Community of sellers

We are a community-based practice rather than a static sales training program.

Practice with us

Come. Tap into the evolving, collective experiences of the pride. We are all life long learners and teachers.

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Swipe Conversation Starting Ideas

Spark Sellers Transform

Initially, I was a skeptical, uncomfortable. But once I adopted a new philosophy, prospects started requesting meetings with me - not the other way around.

Today I'm more confident. Every workshop was an opportunity to learn new tactics I can apply immediately. Thanks, Jeff!

Fabrício Fujikawa

Email Deliverability Expert

As my company launches a new offering, we found ourselves stuck for email copy. We knew we had to stand out & create curiosity to get hands raised.


We didn't want someone to just hand us the fish, but teach us how to fish. Thanks to the Spark principles we know our nets will be filled on a consistent basis.

Brynne Tillman

CEO

At first I was skeptical. I’ve hired a lot of consultants. You are the first to grasp my business and target buyer.


My team is applying Spark Selling across all areas of customer interaction. Results have been tremendous as we call on Fortune 500 call center executives.

Nick Jiwa

CEO

Get your feet wet with a Crash Course

How you communicate determines success.

This Curiosity Crash Course explains how offering help and persuasion isn't working anymore, why and how to use curiosity to earn conversations.

How open are you -- to transforming yourself?

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