Jessica Behrman is the VP of Business Development at Jacuzzi Saunas by Clearlight Infrared. And here’s the skinny on Jessica: She has tons of sales experience and a sense of humor. So, get ready for good times and a productive workshop. Jessica is also in-tune with how intensely NOISY LinkedIn has become and doesn’t want to be part of it. Jessica’s biggest goal is to start conversations with decision-makers at potential distributors. She is looking for partnerships: including influencers and influential bloggers. She’s targeting larger alliances to promote the brand. Of course Jessica ultimately sells to different demographics: end-users, commercial customers (clinicians, gyms, spas) and dealers who re-sell. Jessica has not yet implemented the Spark technique and wants to really nail it down before wasting emails on prospects, so watch as Jeff and Jed help her accomplish that.

This clinic focuses on Mr. Sean Stokes, who is a tailor focusing on high-end professionals' clothing. We have worked with so many different flavors of entrepreneurs but none quite like Sean. Here’s how Sean describes his challenge: He works with busy and successful, time-starved professional men in Costa Rica. He helps them to maximize their potential -- to make that all-important first impression and then to maintain a high level of professional image going forward. And he has happy, thriving clients, thanks--in part--to the FIRST and (no doubt) LASTING professional impression they’re able to make. Sean has done ALL his homework and is coming to us today with guns fully loaded. He’s got 11 pages of notes taken from the Academy lessons. Wow. So he’s NOT new to what we practice here. But he is running out of steam. Sean came in after reporting some early success and then stalling out a bit, which is very common for a handful of reasons. This video is perfect if you're feeling like Sean--burned out and needing a little jumpstart.