3 popular but failing LinkedIn prospecting tactics

Why asking for meetings is causing your emails to fail

Decision-makers are responding less on LinkedIn's platform. Simply because Navigator's popularity is increasing. More sellers are piling on. However, this is resulting in a steady increase in spammy messages on LinkedIn's platform.

Remember: LinkedIn's strength is in its profile database--not its ability to take the work out of starting conversations with customers.

I know snazzy LinkedIn adverts claim otherwise. As do the "LinkedIn experts" who arm you with InMail templates. Templates don't work.

Bottom line: Do you use LinkedIn as your primary communications platform when prospecting? If so, you may be weakening your chances to start conversations on it.

Jeff Molander

Sales communications coach & Managing Partner, Communications Edge Inc.

Trainer to brands like:

Meetings are too big an ask in email #1.

Also, consider how immediately asking for an appointment will earn rejections by 90—97% of perfectly good prospects.

Because most of your targets are not yet realizing they need a meeting. They are going to buy something similar to your solution within the next few months perhaps—but not from you.

All because you rushed the meeting. You didn't give prospects the chance to chat with you... to understand why they need to meet with you—and decide (for themselves) when.

Instead, get invited into the discussion first. Help the buyer understand why they want the appointment.

Practice attracting the potential buyer to ask YOU for the meeting, demo or face-to-face. Stop pushing meeting requests.

Stand out.

In a "non-needy" way, get invited to discuss a challenge, fear or goal your prospect has. Provoke them.

Let me show you. Find out what to do differently and access 3 short video lessons to get started. Take the next step. Start improving the response rates of your emails... get more discussions started, faster.

With your success in mind,

Sales communications coach & Managing partner

InMail® is a registered trademark of LinkedIn® Corporation. This site and the products and services offered on this site are not associated, affiliated, endorsed, or sponsored by Linkedin, nor have they been reviewed, tested or certified by LinkedIn.