Most people being lazy, they pick #3.

So what I've found in studying this for a couple of weeks is it depends on what your target prospects look like. If you're going after a small group of people that C-level type people, then maybe the tailored approach is right for you. 

What I've found is doing a targeted kind of hybrid where you're doing some personalization yet you've got templated components. While it does take more time, once you have the software stack in place and a system, you can jam through those pretty quickly. 

So once you have that flywheel going, you can generate those conversations pretty quickly and on an ongoing basis. The whole idea is to start a conversation with someone. It's not to try to sell somebody on that first email. And the way that they write is to provoke a response. 

The copy creates an urge to act and obviously that is what this is all about. We simply want someone to raise their hand and start a small micro conversation if you will. That can be done through email. 

I guess it could be done through Linkedin as well, but you're just getting them to raise their hand to learn more about what you do. The other thing that they teach is to be brief, blunt, and basic in your emails. 

And remember everybody is so busy. Just look at yourself. I know for me, I don't have time to sit there and read emails. I mean you literally have a matter of seconds to get someone's attention when they open that email. 

So the whole approach is just to be as brief and blunt and basic as you can to get the point across.

I could go on and on about this, but I won't. The best thing is for you to head on over to this site and check it out. 

The name of this website is MakeSocialMediaSell.com and this is sales outreach, training, copy-writing, the process, everything. And it's a subscription model. So it's a membership type of a thing with where you have access to videos and cheat sheets and downloads and there's a community, the memberships are super, super inexpensive and the value that you get out of this is unbelievable. 

They actually have a free account which you get access to some of their basic templates and that's a great way to just dive in and experience what this is it. 

I guarantee you you'll want to buy one of the other more advanced memberships cause you get so much value out of this whole thing. Head on over to MakeSocialMediaSell.com check it out and let me know what you think.