You will own all four, 30-40 minute workshops. You'll see and borrow the latest conversation-starting tactics gleaned from a private community of sales reps, small business owners and marketers. (the Spark Selling Academy) 

Workshops include:

1: Sales Copywriting Primer
Marketing copy. We all know what it feels like. Icky. It has NO business in sales outreach messages. You'll discover how marketing tone & best practices poison sales messages -- causing customers to ignore, delete or mark as spam. You'll take away a better set of conversation-starting tactics.

2: "Not interested" -- The best way to respond (and stop hearing it)
When decision-makers say “not interested” it's unlikely they are not interested. Most likely you’ve accidentally caused this response. The prospect is actually communicating one of four messages. Join us. You’ll take away a tactic to hear this objection less -- and confidently challenge it when it happens.

3: Driving more response by shifting to neutral
Discussing who you are, what you do, how you're different or adding value in outreach messages? Asking for meetings, attaching PDFs, presenting benefits, pushing pains, flashing your client list? Instead, shift to neutral. Talk less about yourself & your solution. Come and learn a better way to craft emails that provoke response. You'll take-away the latest ways our customer community is driving more response.

4: Sales email subject lines crash course
Discover the most effective subject line outreach tactics of 2019 from our private community's insights. Which subject lines provoked more conversations? We did the research, you get the insights. You'll take-away tactics to get opened more often, earn customers' attention and provoke response. Not to mention a liberating point of view on open rates in general.