Marketing vs. Sales Copywriting
What's the difference and what not knowing is costing you.
Jeff Molander, Founder
Are you/your sellers "blasting?"
Automating personalized emails that customers see through?
That's marketing. That's not working. Especially now.
There is a better way. But you can't know what to change without knowing why current tactics aren't working. These are your blind spots.
Let's find and fix them -- then replace with fresh, community-vetted tactics.
Wednesdays
May 13, 20, 27 & June 3
Duration: 30 minutes each + Q&A
8 am PT
9 am MT
10 am CT
11 am ET
16:00 BDT| 20:30 IST
YES recordings available!
WORKSHOP 1
The difference between sales & marketing copywriting
Calls to action. Being clear about what you want -- in subject line and message copy. Dripping. Sequencing. Campaigns. Blasts. These toxic ideas come from marketing mindset. Pre-crisis we could afford blasting templates. Not anymore. Let's re-think sales outreach -- operations and copy. You'll take away an emerging (effective) conversation-starting methodology most sellers aren't practicing.
WORKSHOP 2
Why automated personalization works less (and what to do instead)
What's the difference between sales engagement and marketing automation? Not much. That's the problem. Customers and anti-spam systems are experts at blocking messages. If you do reach customers they see personalization as faked; insincere. Join us as we discover an unusual (yet effective) way to reach customers, at scale.
May 20 @ 11 AM EDST
WORKSHOP 3
They responded. Now what?!
The #1 reason customers stop responding is because their desire to learn more was fully satisfied by your response. Not because they lost interest. When customers invite your reply hold back. Create tension. Give space to develop curiosity, stay engaged, ask another question. Allow them to express more interest. Learn an unconventional "less is more" tactic to keep engagement going strong and avoid going dark.
May 27 @ 11 AM EDST
WORKSHOP 4
How words are revealing neediness—and how to fix it
Removing needy and biased tone from outreach messages is having immediate impact on open, response & conversation rates. You'll see how words like if, hope, love, please (yes, please), looking forward to and even 'thank you' diminish messages. I'll show what our clients are doing instead, to stand out and provoke response.
June 3 @ 11 AM EDST
ON-DEMAND COURSE
ALL Marketing vs. Sales Copywriting recordings
Get limited-time, free access to all four workshops. Or invest in the entire series as a course.
**Unlimited viewing + transcripts.
“After the webinar I immediately stopped including links in cold emails... Response skyrocketed with prospects asking for more information or calling me directly and I killed it in January 2020. Thanks, Jeff.”
John Catapano, Business Development
American Composites Manufacturers Association
"I’ve doubled my response rate thanks to your coaching. I would say it’s at 80% now. I never ask for a meeting straight away and this is also helping.
Lucy Merrick, Business Development
Modulr
About Communications Edge Inc.
We collect fresh, effective conversation-starting tactics used by extraordinary sales pros across 44 countries and dozens of industries... and share them with you. We provide access to community-vetted, effective, science-based outreach tactics you won't find anywhere else. We help you:
- Earn decision-makers' attention;
- Spark conversations more often;
- Add 'high probability' opportunities to pipeline.
We know what's working—right now—to start client conversations. Learn more about us here.
gearbox icon by Baboons Icon
© 2026 Communications Edge Inc. - Privacy Policy