Sales vs. Marketing Copywriting Series
What's the difference and what not knowing is costing you.
Workshop #1:
The difference between sales & marketing copywriting
Calls to action. Being clear about what you want -- in subject line and message copy. Dripping. Sequencing. Campaigns. Blasts. These toxic ideas come from marketing mindset. You'll take away an emerging (effective) conversation-starting methodology most sellers aren't practicing.
Duration: 30 minutes | Q&A: 15 minutes | Connect with Jeff | Make a Comment Below!
Workshop #2:
Why automated personalization works less
(and what to do instead)
What's the difference between sales engagement and marketing automation? Not much. That's the problem. Customers and anti-spam systems are experts at blocking messages. Discover an unusual (yet effective) way to reach customers, at scale.
Duration: 30 minutes | Q&A: | Connect with Jeff | Make a Comment Below!
Workshop #3:
They responded. Now what?!
The #1 reason customers stop responding is because their desire to learn more was fully satisfied by your response. Not because they lost interest. This workshop gives you an unconventional "less is more" tactic to keep engagement going strong and avoid going dark.
Duration: 30 minutes | Q&A: | Connect with Jeff | Make a Comment Below!
Workshop #4:
How words reveal needy tone--and how to fix it
Removing needy and biased tone from outreach messages is having immediate impact on open, response & conversation rates. You'll see how words like if, hope, love, please (yes, please), looking forward to and even 'thank you' diminish messages. I'll show what our clients are doing to stand out and provoke response.
Duration: 30 minutes | Q&A: 13 minutes | Connect with Jeff | Make a Comment Below!
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