Sales Copywriting Workshop
48 hour free replays
All recordings will appear below once they've aired live.
Workshop #1
Why 'building trust' in sales prospecting is ineffective (and what to do instead)
Adding value with every message. Building trust by looking credible. These conventional tactics never started enough conversations to begin with. Lately? They're not working at all. These marketing best practices have become toxic to sales outreach success. You'll take away stronger, effective tactics our insider community of sellers is using instead... to provoke more response.
Duration: 30 minutes | Q&A: 5 minutes | Connect with Jeff
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Workshop #2
Why storytelling isn't starting enough conversations (and how to fix this)
How persuasive are your stories? Could your "social proof" be stronger? Storytelling's power is generally over-rated. Because most stories are told in a marketing context, too soon and neglect proper structure. Result: The story's persuasiveness vanishes. Are your amazing stories using selfish tone? Discover simple ways to crank-up effectiveness of case examples, testimonials and stories.
Duration: 30 minutes | Q&A: 7 minutes | Connect with Jeff
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Ryan Weaver, Account Executive
SHI International Corp.
“Used the Spark Selling approach on a couple emails this morning.
Heard back from 1 of the 5 I sent already! Thank you for the tips.”
Workshop #3
Why educating clients earns so few conversations (and how to fix this)
We've been told sending helpful content to prospects is an effective way to earn conversations with them... to start the buying journey. But times have changed. Even when information is useful & relevant, the act of offering (without being asked to) will cost you. Instead, you'll take away a copywriting technique to help customers feel the urge to ask. This starts more & better conversations.
Duration: 30 minutes | Q&A: 7 minutes | Connect with Jeff
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Workshop #4
Inbound leads: The best way to engage hand-raisers
Following up trial, webinar or download leads quickly is half the battle. Earning sales discussions, at scale, is the tough part. Come discover a surprising reason why most sales & marketing follow-up strategies fail. What's the right mix of marketing drip messages and direct email from sellers? What should messages say? Why? You'll take-away a fresh, effective way to get inbound leads talking about buying.
Duration: 30 minutes | Q&A: 11 minutes | Connect with Jeff
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