Using questions

to provoke conversations.

*Recording available to all registrants.

You'll take away...

Clear understanding of what makes a question provoke response.
We'll quickly explore psychology behind what makes some questions flop and others pop.
Examples of effective cold & follow-up questions.
You'll see questions being applied multiple situations and industries like financial services, professional services, software, IT, etc.
A method to write provocative, yet empathetic, questions.
You'll leave taking first steps toward writing better questions that provoke response and other actions/KPIs.

Ever ask a question you cannot answer?

If not, you've never experienced the provocative power of a "facilitative" question. Facilitative questions (FQ's) grab attention---then gently help customers reflect on their difficult situation, the status quo.

That's why the ask-er (you) often cannot know the answer. That's why FQs get noticed and provoke conversations.

Learn a little more...

Jeff Molander

Founder

Your coach

Jeff is a successful entrepreneur, having co-founded the Google Affiliate Network and global digital agency, Performics as VP, Sales & Marketing. He has served as adjunct professor of digital marketing at Loyola University and is a sales prospecting trainer to small business and corporate audiences across the globe.

He is addicted to understanding what makes people want to start conversations with strangers. When he's not working you'll find him hiking, fishing and with his family.

Conventional questions aren't working.

Discover a new way to structure questions to provoke conversations.

Transform your tactics.

Why include a diatribe on first contact?

I think my new technique is working because it's a no BS approach. "Are you stirred by the thought or question I’m presenting? If so, let’s talk. If not, no problem."

Jess Cathey

Account Executive, Kindred at Home

Response skyrocketed

After the webinar I immediately stopped including links in cold emails and applied other suggestions you gave ... Response skyrocketed with prospects asking for more information or calling me directly and I killed it in January 2020. Thanks, Jeff.