WORKSHOP SERIES
*Includes recordings too.
*Available for limited time.
** Unlimited viewing + transcripts + more.
Hosted by
Jeff Molander
Conversation Enablement Coach & Founder
Wednesdays
May 19,
26 & June 2
11 am ET | 4 pm BT
Duration: 30 minutes
YES! Recordings available.
Free for limited time.
What worked then:
- proving you know about customers' business challenges;
- appearing credible, trustworthy;
- sharing quality content, value (making deposits) or education.
What works now: The scent of value. Sparking curiosity.
Customers engage when they sense you may be worthwhile.
Earning conversations demands you know how to consistently spark curiosity. It's a skill. Learn & apply it!
Review. Reimagine. Reinvest. Re-launch.
Sales outreach itself is "an agenda mask" customers see through. Easily. Why?
Humans are motivated to serve the self. Thus, the person making the first move is doing so in service to themselves. In spite of good intention or claims.
Your intent is revealed, motivations appear ulterior.
Come learn the flaws of conventional sales outreach strategies. Take away a fresh, new framework to spark customers' curiosity.
Noise levels are increasing. Breaking through takes a counter-intuitive messaging strategy: Saying less. Not adding value. The less said the more impact. The less education, sharing, the more curiosity created.
The more you share, give and add value the LESS interesting you are. The more help you offer, the less people want to listen.
These are behavioral science facts. Do you know how to leverage them to start, re-start and forward conversations? Come. I'll show you.
Get it right -- by knowing what most get wrong. Most conventional email, LinkedIn and voicemail tactics repels customers. We'll examine 7 common tactics you've turned into habit -- but need to break. Some will surprise you. All will be from our Academy members' messages.
These 'best' (worst) practices signal lower status to executives, communicate an ulterior motive, make you look needy and lower chances of earning conversations.
You'll take-away a fresh, effective way to set and maintain equal status, avoid looking sneaky and stay strong to provoke conversations.
I'm on a mission to transform how you communicate with customers. Because I'm addicted to understanding what makes people want to start conversations with strangers. Dunno why. I'm strange that way!
I founded Communications Edge Inc. in 1997 and am a coach, father, husband, outdoorsman and creator of the Spark Sellingtm conversation enablement methodology.
In 1999, I co-founded what became the Google Affiliate Network and Performics Inc. where I helped secure 2 rounds of funding and built the sales team. I've been selling for over 2 decades.
At first I was skeptical about the Spark Selling Academy. But collaborating with like minded professionals is always going to be a better way to get conversations started with customers.
The difference between the Academy and other sales training options is community.
Justin Cromer
Director of Sales, Event Management Solutions Group
It was painful. I was “that guy” (I didn’t want to be) in everyone’s inbox. Because my old messages generated (small) results I stuck by them -- like some kind of kids blanket I couldn't let go of. Even though I knew it was filthy, full of holes and fit for the trash... and screamed desperation.
Jeff and the community's tough love were enough to make me change. Once the results came I realized -- I would no longer be “that guy” and neither would my team!
Six months ago I opened conversation with a prospect using a classic Spark technique. Today that prospect is a client. They signed a large, three year framework agreement. This is my biggest win to date.
Jeff Castle
Business Development Lead, Ambipar Response
Reserve your seat now and join us live. Come. Change the way you think about outreach.
*Includes limited time recording playback.
**Unlimited viewing + transcripts + more.
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