Lesson 1

Discussing who you are, what you do, how you're different or adding value in outreach messages? Asking for meetings, attaching PDFs, presenting benefits, pushing pains, flashing your client list? These create a biased, selfish tone. Instead, shift to neutral. You'll take away a way to craft customer-centric provocations that spark curiosity. 

Lesson 2

Removing needy and biased tone from outreach messages has immediate impact on open, response & conversation rates. You'll see how words like if, hope, love, please (yes, please), looking forward to and even 'thank you' diminish messages. You'll leave with a way to stand out, stay strong and provoke response.

Lesson 3

Adding value with every message. Building trust by looking credible. These conventional tactics never started enough conversations to begin with. Lately? They're not working at all. These marketing best practices have become toxic to sales outreach success. You'll take away stronger, effective tactics our insider community of sellers is using instead... to provoke more response.

Lesson 4

How persuasive are your stories? Could your "social proof" be stronger? Storytelling's power is generally over-rated. Because most stories are told in a marketing context, too soon and neglect proper structure. Result: The story's persuasiveness vanishes. Are your amazing stories using selfish tone? Discover simple ways to crank-up effectiveness of case examples, testimonials and stories.

Lesson 5

We've been told sending helpful content to prospects is an effective way to earn conversations with them... to start the buying journey. But times have changed. Even when information is useful & relevant, the act of offering (without being asked to) will cost you. Instead, you'll take away a copywriting technique to help customers feel the urge to ask. This starts more & better conversations.