Challenge yourself
Transform your outreach to provoke conversations.
* This challenge is not for everyone.
If it is a fit you will get the most from it.
You commit
TIME
Complete 4.5 hours of QuickStart lessons prior to live workshops.
2-3 hours per week, for 4 weeks in September.
(includes homework time + two live 30-minute workshops each Monday & Friday 11 am ET)
ABILITY TO
Focus your attention & get uncomfortable.
Laugh at yourself.
Share current messages / scripts.
You take away
Momentum.
You'll immediately start testing email, LinkedIn & voicemail provocations we create together.
I give you
First steps toward transformation
Unfiltered, tough love feedback on current outreach.
Tactical recommendations to provoke more response.
A repeatable, curiosity-driven methodology you actually believe in. (because it works)
Weekly challenges
Homework using your outreach messages & targets.
(see weekly schedule below)
So you get better...
skills & habits to confidently drive ...
Open rates
Strengthen subject lines & first sentences to get opened.
Response Rates
From email to voicemail and hand-written notes. You'll start applying.
Conversation Rates
Gain confidence in earning more conversations.
You will be challenged to consistently...
Week 1:
Be aware of subject line & message flaws (and under-played strengths).
Week 2:
Eliminate weak tactics you've been told are best practices (but are not).
Week 3:
Shorten messages to spark curiosity & increase response.
Week 4:
Target & destroy negative mental triggers: Words & word patterns.
I'll hold you accountable
We meet weekly—so you are held accountable to apply what you learn.
I take your investment seriously. You should too.
Let's do this together.

Laura Goldberg
Alliant
When it came time to decide which program to invest in I hesitated. There are many sales training programs online. Yours stood out because you aren’t just some blogger providing templates.
Your adventure guide
In 1999, Jeff Molander co-founded what became the Google Affiliate Network and Performics Inc. where he helped secure 2 rounds of funding and built the sales team. Today, he is the authority on effective prospecting communications techniques as founder of Communications Edge Inc.
He's been in sales for over 2 decades.
Jeff is a sales communications coach and creator of the Spark Selling technique—a means to spark more conversations with customers "from cold" and fill pipeline with more close-able clients. Part Sandler, part Challenger, part mental toughness, leaning on direct response copywriting concepts ... Jeff's technique is familiar yet one of a kind.
Jeff was first to offer a practical book for small businesses to sell using social media. He published, Off the Hook Marketing: How to Make Social Media Sell for You.
What our customers say
"I would not have invested if I didn't trust you, Jeff... trust that the teachings were actually fresh. I’m excited to move forward and work more in-depth with you and my team. We're up for the challenge... because the difference between the Spark Selling Academy and other sales training options is community. Collaborative interaction with like minded professionals to encourage ideation is always going to be the better solution."

Justin Cromer
Director of Sales
Event Management Solutions Group
"I've gotten back more than expected... my first experience using this approach I went from 0% to 10% open rate... and then the next changes I made my open rate went up to 75-80%."
Listen to the interview below with Jayne to hear why Jayne didn't hesitate to invest... and why she continues to invest in coaching with Jeff.

Jayne Burch
Founder & Lead Strategist
Marketing Monsoon
Our previous reply rate from inbound leads was 4.59%. Now, it's averaging 35%. That's a 700% increase, and we haven't peaked yet. Soon we’re implementing phone calls and voicemails to go higher. My goal is 80% open and 50% plus reply rates.
I'm confident we're going to do it. It all started with your fresh new methodology, Jeff. Thanks.

Adam Breitenstein
Sales & Marketing Director
ReCart
"I have always struggled with getting responses to emails. So... I rewrote an email that I had composed to a VP. I received a response within 10 minutes of sending the email this morning. So far this 1.000 batting average is probably anecdotal – but something tells me it’s not. I felt more confident in my message when I sent that email. I wasn’t surprised to see a quick reply. (I feel like my experience is already a testimonial for you – ha!)"

Eric Hastie
Business Development Rep.
UTM360
"Jeff, I've been burned badly by some other so-called experts ... I would not have invested if I had not been convinced you were not a charlatan. I have tried a few other sales training platforms and have been very disappointed, even from relatively well-known people. The quality of the content at Bronze Academy level helped me decide. Your techniques made me think 'huh, I've never thought about it that way and it makes sense' which provoked me to want to know more. My outreaches went from a 25% response rate to something like 80% thanks to your technique. It even works cross-language with some adjustments."

Pablo Levi
International Biz Dev Manager
Juran Benchmarking
When considering this investment I needed buy-in from my CEO. My only hesitation was whether the investment would pay off company-wide. But I was already an early adopter. Thus, I could show results.
Jeff, you give me and my team confidence... the ability to know what other sellers are doing, how they are changing and improving results. I keep coming back because you are giving us a 360-degree view of effective sales communications practices, across multiple industries."

Brian Berlin
Sightline, a Gordian company
Regional Sales Leader
Knowing is worthless
Take a leap of faith. Join us. Transform.
Knowing success principles is not enough to get more conversation-started. Because what works today eventually stops working.
To maintain success you need to see this for what it is. A practice.
A flexible skill set coming from DO-ing in a community setting. Together. Privately.
Challenge yourself. Learn a better way. Get more clients. Advance your career.
Remember: By time an outreach practice is 'best' it's being abused.
-- Jeff
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