Standing out:

Why conventional outreach tactics suck

(and what to do instead)

Jeff Molander, Founder

Give me 30 minutes. I'll show you how conventional outreach practices cause you to blend in.


They suck; limit your ability to start conversations.


You'll take away weird (but effective) ways to stand out, spark curiosity and provoke conversations with customers!  

Get the recordings

Workshop Duration: 30 Min

WORKSHOP 1

Avoid being persuasive, credible & trusted to drive response in 2020?

"Experts" say cold outreach messages must be persuasive and build trust with prospects. Earning response demands credibility too. But what if conventional wisdom is wrong? I'll show how many are starting more conversations with an unusual (but effective) copy/script tactic.

WORKSHOP 2

How words are revealing neediness—and what to do instead

Even if you're standing out from the noise, using words like love, hope, thanks (yes, thanks!) can be hurting you. Even "looking forward to" can be toxic to cold outreach success. Don't believe me? I'll prove it. Plus, I'll show what our clients are doing instead... to stand out and provoke response.

WORKSHOP 3

Get more response by avoiding social selling best practices & LinkedIn's SSI 

Linkedin© is an effective targeting and research tool.

But how are top producers using LinkedIn to get conversations started? The truth may surprise you.

About Communications Edge Inc.


We collect fresh, effective conversation-starting tactics used by extraordinary sales pros across 44 countries and dozens of industries... and share them with you. We provide access to current, vetted, effective, science-based outreach tactics you won't find anywhere else. We help you:


  • Earn decision-makers' attention;
  • Spark conversations more often;
  • Add 'high probability' opportunities to pipeline.


We know what's working—right now—to start client conversations. Learn more about us here.

© 2026 Communications Edge Inc. - Privacy Policy

>