WORKSHOP SERIES
*Available for limited time.
** Unlimited viewing + transcripts + more.
Hosted by
Jeff Molander
Conversation Enablement Coach & Founder
All the live workshops have aired, but you can still watch or own the recordings!
Duration: 30 minutes
YES! Recordings available.
Free for limited time.
What causes engagement has changed.
What worked then:
- proving you know about customers' business challenges;
- appearing credible, trustworthy;
- sharing quality content, value (making deposits) or education.
What works now: The scent of value. Sparking curiosity.
Customers engage when they sense you may be worthwhile.
This is why 98% of sellers fail to earn conversations. They don’t know how to skillfully, consistently spark curiosity.
Review. Reimagine. Reinvest. Re-launch.
It's the most toxic "best practice" there is. Believing you need to create relationships (you must be known, liked, trusted, credible, etc.) is the root of toxic sales outreach culture.
Come learn why this belief drives so many failing tactics. Take away a strategy to spark customers' curiosity.
The purpose of prospecting is to find emotion. Once found the probability you'll earn a meeting increases.
Learn why attempts at empathy fail -- and why weird alternatives work. For example, creating confusion often triggers response. Conventional thinking is flawed! Discover curiosity-provoking tactics to earn conversations.
Following up trial, webinar or download leads quickly is half the battle. Earning sales discussions, at scale, is the tough part. Come discover a surprising reason why most inbound lead follow-up strategies fail -- and an unconventional way to get customers talking.
What's the right mix of marketing drip messages and direct email from sellers? What should messages say? Why? You'll take-away a fresh, effective way to get inbound leads talking about buying.
I'm on a mission to transform how you communicate with customers. Because I'm addicted to understanding what makes people want to start conversations with strangers. Dunno why. I'm strange that way!
I founded Communications Edge Inc. in 1997 and am a coach, father, husband, outdoorsman and creator of the Spark Sellingtm conversation enablement methodology.
In 1999, I co-founded what became the Google Affiliate Network and Performics Inc. where I helped secure 2 rounds of funding and built the sales team. I've been selling for over 2 decades.
At first I was skeptical about the Spark Selling Academy. But collaborating with like minded professionals is always going to be a better way to get conversations started with customers.
The difference between the Academy and other sales training options is community.
Justin Cromer
Director of Sales, Event Management Solutions Group
It was painful. I was “that guy” (I didn’t want to be) in everyone’s inbox. Because my old messages generated (small) results I stuck by them -- like some kind of kids blanket I couldn't let go of. Even though I knew it was filthy, full of holes and fit for the trash... and screamed desperation.
Jeff and the community's tough love were enough to make me change. Once the results came I realized -- I would no longer be “that guy” and neither would my team!
Six months ago I opened conversation with a prospect using a classic Spark technique. Today that prospect is a client. They signed a large, three year framework agreement. This is my biggest win to date.
Jeff Castle
Business Development Lead, Ambipar Response
Reserve your seat now and join us live. Come. Change the way you think about outreach.
*Available for limited time.
**Unlimited viewing + transcripts + more.
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