How to sell when nobody is buying

by provoking conversations

Hold my seat

*All registrants will receive access to a recording.

Jeff Molander

Sales communication speaker & coach

Customers don't know

Sales operations relies on customers needing to buy. But they aren't buying.

They're not even forecasting. Because they cannot. The status quo is shifting, the cost of future change is unknowable.

Customers don't know what they need.

Now is time to help them prepare to buy -- later.

It's time to stop selling and start:

identifying people who likely need your solution and
offering a way to prepare for when ‘after’ occurs.

It's time to help buyers get closer to understanding what they need... to rise above unknowns and organize around future needs.

This requires predicting future circumstances and a bold, unconventional way to provoke and forward conversations.

Come and take away...

A way to 'course correct' outreach campaigns.
You'll leave ready to take first steps -- adjusting outreach activities to earn conversations in uncertain times.
Examples of currently effective conversation-starting strategies & messages.
See how message patterns trigger unwanted reactions -- and better psychological triggers that work.
An emerging methodology to start & forward deeper conversations.
See a new technique to start strategic conversations across all industry sectors, countries & regions.

Update your tactics.

We became customer-centric writers

Within a few weeks of coaching my marketing & demand gen team is writing stronger, more provocative copy. We are becoming customer-centric writers.

Kristen Wilson

Sr. Director, Demand Generation, CA Technologies

I hesitated at first

When it came time to decide which program to invest in I hesitated. There are many sales training programs online. Yours stood out because Communications Edge isn't just some blogger providing templates. You are providing roadmaps to success – based on what's currently working. I tested one of your follow-up methods and it worked immediately.

Laura Goldberg

Broker, Alliant, Real Estate Hospitality Group

First to grasp my business and target buyer

I’ve hired a lot of consultants. You are the first to grasp my business and target buyer. My team is applying Spark Selling across all areas of customer interaction. Results have been tremendous as we call on Fortune 500 call center executives.

Nick Jiwa

CEO, CustomerServ USA

I went from 25% response to 80%

Jeff, I tried other sales training and was disappointed. Even from well-known people. I would not have invested had you not convinced me you were not a charlatan.

Pablo Levi

Account Executive, Juran Benchmarking, UK

No more radio silence

"I sent two emails this morning---to two prospects who went radio silent on me. BOTH wrote back in about 20 minutes. I mentioned this tactic to my partner. He sent a message to another prospect. Struck gold. 20 minutes later he had a response too."

Jim Edholm

President, BBI Benefits

Regular sales tools won't work now.

Discover a new way to structure messages to stand out & provoke conversations.

Jeff Molander

Founder

Your coach

Jeff is a successful entrepreneur, having co-founded the Google Affiliate Network and global digital agency, Performics as VP, Sales & Marketing. He has served as adjunct professor of digital marketing at Loyola University and is a sales prospecting trainer to small business and corporate audiences across the globe.

He is addicted to understanding what makes people want to start conversations with strangers. When he's not working you'll find him hiking, fishing and with his family.