May 2019 Master Class + Coaching
Video Archives

You will leave this workshop clear on how current messages may be sabotaging—and specific re-write suggestions to provoke conversations. We start by putting under-performing subject lines/messages under a microscope—dissecting weaknesses and strengths.  Next, we explore ways to improve messages so they grab attention, spark curiosity and provoke response. Even with status quo prospects.  Plus, you'll discover how to pivot when messages stop working... so you can always adapt & provoke response.

You'll leave this workshop able to effectively sequence messages beyond the first touch.  Now that you are drafting provocative "first touch" messages, it's time to formulate next messages, including follow-ups & sequences that qualify prospects. Whether you're sending 1-to-1 messages or 1-to-many (Targeted) campaigns, you'll leave with a scaleable approach. You'll leave with everything needed to guide prospects through the decision-making process—helping them self-qualify or disqualify from the buying journey.

Opening the discussion with executive decision-makers demands messages relevant to their priorities. Jeff and Jed provide tactics to secure them quickly—specific to your challenge. You will also leave with a set of neutral, change-focused questions to help reluctant buyers realize "I need this change"—if and when they do. Customers will buy. But only when they commit to change and have a way to manage it. Trouble is, we often start selling too early—asking questions biased to our need to close deals. You'll leave with a set of provocative, question-based tools to apply immediately.

This video gives you the most effective voicemail technique our community practices. You'll take-away a way to increase chances you get responses by combining email + voicemail provocations.