Lesson 1

Marketing copy. We all know what it feels like. Icky. It has NO business in sales outreach messages. You'll discover how marketing tone & best practices poison sales messages, causing customers to ignore, delete or mark as spam. You'll take away a better set of conversation-starting tactics.

Lesson 2

Calls to action. Being clear about what you want -- in subject line and message copy. Dripping. Sequencing. Campaigns. Blasts. These toxic ideas come from marketing mindset. Pre-crisis we could afford blasting templates. Not anymore. Let's re-think sales outreach -- operations and copy. You'll take away an emerging (effective) conversation-starting methodology most sellers aren't practicing.

Lesson 3

Discover our community's most effective subject line outreach tactics. Which subject lines are provoking conversations? We did the research, you get the insights. You'll take-away tactics to get opened more often, earn customers' attention and provoke response. Not to mention a liberating point of view on open rates in general.

Lesson 4

What if your questions could be worded to provoke a conversation from cold? Or act as a "change GPS" to forward an active sales discussion. Or to revive a gone-dark conversation. They can. This workshop will give you a clear understanding of what makes a question provoke response, examples of effective cold and follow-up questions, and a method to write provocative (yet empathetic) questions.