You will own all four, 30-40 minute workshops as streaming & downloadable videos + transcripts. You'll see and borrow the latest conversation-starting tactics gleaned from a private community of sales reps, small business owners and marketers. (the Spark Selling Academy) 

Workshops include:

1: The difference between sales & marketing copywriting
Sticking marketing copy and meeting requests in sales outreach messages has been common practice. We could afford it. Not anymore. This workshop shows you how to spot negative mental triggers in email and voicemail copy. You'll also take away an emerging (effective) conversation-starting methodology most sellers aren't practicing.

2: Why automated personalization works less (and what to do instead)
What's the difference between sales engagement and marketing automation? Not much. That's the problem. Customers and anti-spam systems are experts at blocking messages. If you do reach customers they see personalization as faked; insincere. Join us as we discover an unusual (yet effective) way to reach customers, at scale.

3: They responded, now what?!
The #1 reason customers stop responding is because their desire to learn more was fully satisfied by your response. Not because they lost interest. When buyers invite your pitch don't. Instead, create tension. Give them space to develop curiosity, stay engaged, ask another question (express more interest). Come learn an unconventional "less is more" tactic to keep engagement going strong and avoid going dark.

4: How your words reveal neediness—and how to fix it 
Removing needy and biased tone from outreach messages is having immediate impact on open, response & conversation rates. You'll see how words like if, hope, love, please (yes, please), looking forward to and even 'thank you' diminish messages. I'll show what our clients are doing instead, to stand out and provoke response.