Join Jeff, Jed and Jenny Gray as they explore better ways to use LinkedIn and cold email to start conversations. Founded in 2007, JKR helps over 110 auto dealerships move more cars. But they need more clients. JKR's focus is nation wide in the U.S. They're one of the top automotive ad-only agencies. Jenny recently joined JKR with a deep history of working in this industry. She had her own shop, Gray Marketing & Media, where she provided marketing and media planning and execution for clients in the Baton Rouge area. Clients included a good number of dealerships and other small businesses too. But at JKR she's charged with growing new accounts and building a new inside sales team. Tune-in as Jeff, Jed and Jenny take-on strengthening her prospecting communications technique -- to start more discussions with targets.

Join Jeff, Jed and returning Spark Selling practitioner, Jenny Gray. In this advanced session Jenny returns with news of remarkably strong results... based on a new technique developed in a prior Clinic session. She wasted no time putting curiosity-sparking techniques to work -- mixing in her own amazing creative provocations too. Jed and Jeff try to further "amp up" her already strong abilities to get conversations started with target prospects. JKR helps auto dealerships move more cars. They're one of the top automotive ad-only agencies. Jenny recently joined JKR with a deep history of working in this industry. Tune-in as Jeff, Jed and Jenny further strengthen her prospecting outreach technique -- to start more discussions with targets.

David represents payroll and professional services Goliath, Paychex. Paychex is well-known as a payroll company.. with over a half million clients in more than 100 countries. The company pays one out of ever 12 American private sector employees. But they're also big into an array of HR services, insurance and retirement planning. David has his guns aimed squarely at Private Equity Firms in the Eastern US. He helps them reduce cost of sales and cost of good sold -- using an analytical approach. David's team helps clients look across all the companies they are invested in and manage HR better to reduce their risk and multiply upside. Like you, David is calling on people who have gatekeepers... who don't answer the phone and don't much answer email either. So in the end, David's challenge is like yours: Getting conversations started with potential clients using email messages... and getting more meetings set with customers. Join us as we develop creative ways to improve his approach.

Mak Kemenosh joins Jeff and Jed in this 90-minute advanced Clinic workshop. Mak recently inherited a database of 8k+ leads yet is challenged to make contact with top level executives at large brand fashion manufacturers. He is rapidly converting from a Targeted (one-to-many) approach to a more effective Tailored (one-to-one, research-based) approach to secure meetings. He's selling strategic business knowledge -- pricing and merchandising-driven consumer purchase insights. RagTrades sells access to an amazing set of pricing data. Mak and his colleague Eran help manufacturers identify customer and merchandising trends in real time... as they are happening... so everyone can react to those good or bad trends accordingly. 

Mark's company helps non-profit trade associations run by volunteers. His clients are people with day jobs who enjoy volunteering within the industry they work for. He helps these people with outsourced administration services. He can provide an actual Executive Director leader... and/or help with event planning, financial and fund-raising services. Quick background: Mark and Jeff have been working together for a while. Jeff has been coaching him mainly on effective Tailored one-to-one approaches. Join Jeff and Mark and see what they worked on previously… and hear Mark describe some of the results he's seen. Then, they pivot to Mark's current challenge: Developing a more generalized, Targeted message approach. Always tricky in a world demanding personalized messages, but never impossible.