We'll help you start conversations

sales copywriting class

Transform how you communicate to...

  • Provoke conversations with decision-makers using mental triggers.
  • Sequence messages so leads self-qualify faster.
  • Stand out in customers' inboxes using proven tactics from our clients.
  • Enjoy prospecting and feel good about selling.

You get ...

Four live, 90-minute online workshops +
6 weeks of personal coaching +
8 weeks of peer collaboration in a

members only forum.

Spark Selling method success principles

You will leave this workshop armed with conversation-starting skills needed to improve message engagement & response.

Updating the way you think about words will improve the way you apply them. You'll discover a refreshing, fun, effective way to research targets, write & speak to them. 

We focus on email/InMail but principles are applicable to strengthening call scripts and meetings/demos. 

Together we restructure first-touch (cold) email & voicemail messages to spark curiosity in prospects... increasing conversations. 

1-on-1 email coaching begins immediately!

Scaleable ways to provoke conversation

You will leave this workshop clear on how current messages may be sabotaging—and specific re-write suggestions to provoke conversations. This is where you jump in. Jeff Molander will help you research & draft provocations. 

We start by putting under-performing subject lines/messages under a microscope—dissecting weaknesses and strengths.

Next, we explore ways to improve messages so they grab attention, spark curiosity and provoke response. Even with status quo prospects. 

Plus, you'll discover how to pivot when messages stop working... so you can always adapt & provoke response.

Effective message cadence, sequencing & qualifying

You'll leave this workshop able to effectively sequence messages beyond the first touch.

Now that you are drafting provocative "first touch" messages it's time to formulate next messages. Including follow-ups & sequences to advance the conversation.

Whether you're sending 1-to-1 messages or 1-to-many (Targeted) campaigns, you'll leave with a scaleable approach. You'll leave with everything needed to guide prospects through the decision-making process—helping them self-qualify or disqualify from the buying journey.

Advanced research & conversation-advancing tactics

Opening the discussion with executive decision-makers demands messages relevant to their priorities. Your coach provides tactics to secure them quickly—specific to your challenge. You will also leave with a set of neutral, change-focused questions to help reluctant buyers realize "I need this change"—if and when they do.

Customers will buy. But only when they commit to change and have a way to manage it. Trouble is, we often start selling too early—asking questions biased to our need to close deals. You'll leave with a set of provocative, question-based tools to apply immediately.

All details ...

All details ...

Tuition Investment: $1997*

*Register early and invest in installments!

Immediate impact. Not theory.

This is a hands-on Master Class. You will work with Jeff Molander, fellow students and Spark Selling Academy members to discover emotions & issues driving your prospects decision-making system. Then, you'll identify the best conversation-starting technique to trigger those emotions—sparking curiosity and provoking response. 

We'll help write the messages.

We (your colleagues and I) will dig in and make your challenge our own. Literally. Cold conversation-starting, follow-up, warm follow-ups, reviving "gone dark" leads to get back in touch, advancing the discussion toward close, provocative voicemails, LinkedIn, email.

All of that.

Our goal is to help you hit targets: First by customizing the Spark Sellingtm technique to fit your selling challenge. Then, Jeff will perfect your conversation-starting skills until they become habitual.


sales communication skills

Netta Doron

Founder, Online PR

Provider of PR & lead generation

"I was concerned about learning something new from you... or if the messages philosophies may be too 'American' for Israeli business culture. 

However, the change in my response rate is 60-70% better. I'm generating more meetings -- by not asking for them in the initial email. This sparks curiosity in my prospects.

I'm also having more success with prospects who disappeared after showing initial interest."

sales communication skills training

David Vranicar

CEO, Redwell B2B

Provider of sales strategies & coaching for complex solutions

"You offer copywriting insights and tactics I don't see coming from anyone else. I've followed all the others, but I'm sticking with you over the years.

Investing on-going is valuable because you help fortify my recommendations & tactics. You also give contrarian views about how to sell more by selling less. I especially like your focus on what's working now. Unlike others, you told me to keep changing outreach tactics... because buyers stop responding to 'tricks' they've seen overused."

sales communication skills training

Mike Shine

Sales Engineer, BA Insight

Providing enterprise IT search solutions to SharePoint users.

"My new method doubled my qualified meetings. I'm getting more response from prospects thanks to not asking for meetings in the first touch email.

Sometimes I'm getting more information back ... about where the buyer is in the consideration process ... than I would in a meeting.

Even when the reply shows latent need for our solution it helps me prioritize the follow-up."

Your coach.

sales communication skills class

Jeff Molander

Managing Partner

Jeff is a successful entrepreneur, having co-founded the Google Affiliate Network and global digital agency, Performics as VP, Sales & Marketing. He has served as adjunct professor of digital marketing at Loyola University and is a sales prospecting trainer to small business and corporate audiences across the globe. He is addicted to understanding what makes people want to start conversations with strangers. When he's not working you'll find him hiking, fishing and with his family.

sales communications skills course

 More results delivered.

sales communication skills class


Jeff, I would not have invested if I had not been convinced you were not a charlatan. I have tried a few other sales training platforms and have been very disappointed, even from relatively well-known people. The quality of the content at Bronze Academy level helped me decide. Your techniques made me think "huh, I've never thought about it that way and it makes sense" which provoked me to want to know more.

My outreaches went from around 25% response rate to 80%. Mind you, not all of those are positive. But I am getting engagement from C-Suite execs who my managers had been targeting for years, to no avail. I can confirm the method works across cultures (with some adjustments) as 75% of my prospects are non-native English speakers in Europe and Latin America. (it works in Spanish as well!)

Pablo Levi - International Program Dev Mgr., Juran Benchmarking

sales communication skills training


When it came time to decide which program to invest in I hesitated. 

There are many sales training programs online. Yours stood out because you aren’t just some blogger providing templates.

I invested because you're presenting what other people are doing to achieve success. You're not just some journalist writing posts on it. Your content (and personal touch) brings great value to a person in my field. These are big players and big accounts. I’ve never had an issue with closing, just need to hook the client.

Laura Goldberg - Broker, Real Estate Hospitality Group, Alliant

sales communication skills


I sent your follow-up InMail template to 59 prospects -- and got 22 responses. 

As a result, I'm talking with 8 potential buyers. I also received 5 referrals to other contacts within the target company. Thanks Jeff.

Jeff Eskow Account Executive, LinkPoint 360

sales communication skills class


Within a few days I received more responses to emails and even set an appointment. It was fun to combine your psychology with my own strengths. Thanks guys!

Samantha Coombs - Procuri Ltd. 

sales communication skills class


I'm earning an 80% email reply rate from C-suite customers thanks to your technique.

David Vey - Customer Success Manager, Microsoft

sales communication skills class


I’ve hired a lot of consultants. You are the first to quickly grasp my business and target buyer.

I love how you suggest tactics that work and strengthen my style. That's why I'm continuing to work with you, Jeff. I'm finding new ways to start and re-start conversations with senior Fortune 500 call center executives. Thanks so much.

Nick Jiwa - CEO, CustomerServ

We train sellers at...

Take the step.

Take the step from guessing to addressing what is sabotaging your efforts.

Our Master Class workshops + coaching give you insider knowledge from our private community... and gets you DO-ing. With us. We're not here to teach you—we're here to explain, guide and help.

Do you know why most prospecting training fails? Because it doesn't help you communicate in ways that get customers asking questions. 

Having effective conversation-starting skills is all that matters today.

How committed are you to your success? If you’re ready to take the next step to understanding what other successful sellers already know about conversation-starting methodology—that most aren’t aware of—then it’s time to enroll in this workshop series & coaching today.

Click above to get started. Take the step. Stop guessing and start addressing what is sabotaging your efforts.

I look forward to getting to know you and starting more conversations. Have any questions about making this investment? Just ask!

With your success in mind,

sales communications skills class

Jeff Molander

Founder, Communications Edge Inc.

InnMail® is a registered trademark of LinkedIn® Corporation. This site and the products and services offered on this site are not associated, affiliated, endorsed, or sponsored by Linkedin, nor have they been reviewed, tested or certified by LinkedIn.