We're giving you an edge
The difference is community
Congratulations on investing in yourself—allowing our community of high-performing sellers to collaborate with you.
A minority of professionals refuse to be average communicators.
You are one of them. Our community is here to serve.
If you need a consistent, reliable way to start and advance conversations with prospects you're in the right place.
We'll give you an edge.
At first I was skeptical. But collaborative interaction with like minded professionals is always going to be the better way to get conversations started with customers.
The difference between the Academy and other sales training options is community.

Justin Cromer
Director of Sales, Event Management Solutions Group
It was painful. I was “that guy” (I didn’t want to be) in everyone’s inbox. Because my old messages generated (small) results I stuck by them -- like some kind of kids blanket I couldn't let go of. Even though I knew it was filthy, full of holes and fit for the trash... and screamed desperation.
Jeff and the community's tough love were enough to make me change. Once the results came I realized -- I would no longer be “that guy” and neither would my team!
Six months ago I opened conversation with a prospect using a classic Spark technique. Today that prospect is a client. They signed a large, three year framework agreement. This is my biggest win to date.

Jeff Castle
Business Development Lead, Ambipar Response
Your coach
Jeff Molander
Jeff gives you a conversation-starting & qualification edge. In 1999, Jeff co-founded what became the Google Affiliate Network and Performics Inc., where he helped secure 2 rounds of funding and built the sales team. Today, he is the authority on effective prospecting communications techniques as founder of Communications Edge Inc.
He's been selling, and managing teams, for over 2 decades.
Jeff is a sales communications coach and creator of the Spark Selling technique—a means to spark more conversations with customers "from cold," speeding them toward qualification. Part Sandler, part Challenger, part mental toughness, leaning on direct response copywriting concepts ... Jeff's technique is familiar yet one of a kind.
Jeff was first to offer a practical book for small businesses to sell using social media. He published, Off the Hook Marketing: How to Make Social Media Sell for You.
Do you believe?
We believe starting, qualifying & closing deals—faster—is driven by ability to effectively communicate.
This demands insight and skill. Not tired, best practices. Instead, next practices. Emerging, effective tactics.
Our community, is focusing less on philosophies like Spin, Value, Top-Down, Challenger or Solution selling. Instead, we take such strategies and strengthen communication tactics within.
We co-create effective conversation-starting tactics. Together. Right here.
Problems we're solving together

