Coaching & Consulting

sales email response rate

Julie Cohen

Leadership development training aimed at mid to large enterprises

"Within a week of working with you I got a positive reply from an unresponsive prospect I’d given up on. By combining my style with your provocations I'm engaging prospects wherever they are in the buying cycle. Thanks!"

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Sales email no response

Netta Doron

Online PR

"I was concerned about learning something new from Jeff... or if the messages philosophies may be too 'American' for my Israeli market/business culture. However, the change in my response rate is 60-70% better. I'm generating more meetings -- by not asking for them in the initial email. This sparks curiosity in my prospects. I'm also having more success with prospects who disappeared after showing initial interest. Using your method I'm earning more attention, response and conversations for my clients. It's actually becoming enjoyable to write brief, blunt and basic messages. All thanks to your sales copywriting course, Jeff."

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Sales copywriting examples

Neil Baker M.D.

Founder - Neil Baker Consulting and Coaching

"Before practicing your method, I spent a lot of time trying to guess what the other person is thinking. Ultimately that's an unproductive game. But now I'm getting faster and clearer responses from prospects. Brief, blunt and basic works."

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Sales copywriting tips

Cecilia Locati

Fraud Prevention Director
Fraud Fence

“I'm experiencing better response from potential clients since adjusting my sales copywriting technique -- based on your sales copywriting tips. Prospecting is getting easier and more enjoyable as a result!”

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Sales methods

David Vranicar

Redwell B2B

"You offer sales copywriting tips, insights and experience I don't see coming from anyone else. I've followed others, but I'm sticking with you over the years.

Investing in your service is valuable because you help me fortify my own. You give good ideas about how to provoke curiosity. You also give contrarian views about how to sell more by selling less.  I especially like your focus on what's working now.  Unlike other sales copywriters, you told me to keep changing what you in cold outreach... because buyers stop responding to 'tricks' they've seen overused. It's a constantly shifting game of cat and mouse."

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Sales copywriting course

Nick Jiwa

Contact Center vendor selection consulting for large enterprises.

"I’ve hired a lot of consultants. You guys were the first to quickly grasp my business and target buyer. Then you suggested communication tactics that work—and strengthen my style. That's why I'm continuing to work with you. I'm finding new ways to start and re-start conversations with senior Fortune 500 call center executives."

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Sales methods

Mark Buzan

Our Executive Director
Outsourced Association Management Services

"Many of our messages have converted prospects who previously said 'no thanks' to 'let's talk.' Your method is essential to improving response rates for outbound campaigns."

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Sales copywriting examples

Amit Ben-Raphael

CSO Projement Ltd.
Helping western companies work with Chinese factories directly.

"My customers receive 300+ emails per day. So all messages that don't strike them immediately as 'must deal with today' are erased or archived. Your principles of triggering curiosity and letting the prospect control the speed in which the conversation progresses works. I apply in my cold call scripts and also in warm calls and when I close."

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Cold email response rate

Massood Zarrabian

BA Insight

"Today, my team is enjoying prospecting. It’s not seen as a chore anymore. They are much more productive thanks to your communication method. They’re receiving higher email open rates and more (and better quality) responses from buyers—in just a few days."

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Sales copywriting course

Brad Freels

Sales Director
BA Insight

"My follow-up response rate went from 20% to 80%. You gave me a simple way to get response from prospects... to move them toward closing faster."

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Sales copywriting course

Mike Shine

Sales Engineer
BA Insight

"Your method doubled my qualified meetings. I'm getting more response from prospects thanks to not asking for meetings in the first touch email. Sometimes I'm getting more information back ... about where the buyer is in the consideration process ... than I would in a meeting. Even when the reply shows latent need for our solution it helps me prioritize the follow-up."

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Sales copywriting tips

David Vey

Dynamics 365 Customer Success Manager
Microsoft (Invenio Solutions)

"You transformed how I communicate. Not only to customers; other people in my organization. I need to get as close to the top of the C-suite as I can. The tools you  gave me achieve an 80% reply rate to emails that I send to customers seeking participation in our program. So, whether you are in sales, service or marketing, your process is one that is highly effective and successful. Thanks Jeff."

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Staffing & Recruiting

Sales methods

Skip Freeman

Sr. Recruiter

At first, I wasn’t convinced I would get more value from the paid material than I was getting from your free material. I also thought 'who are these guys and are they legitimate?' You talk about how things change… what is effective at starting conversations for a while eventually stops working. I say to myself, 'They do, but not that fast. Therefore, if I can learn all I can from the free materials, I don’t need to invest.' I followed for about a year, then began to see that things did change, and could change fast. But I hesitated because I still didn’t see the value. The value really changed when I attended my first workshop and saw the long boring emails change right before my eyes into short, snappy, focused, hard-hitting emails. Today my team is better at prospecting because they are believing in the idea of provocation. One team member is seeing a 30-40% lift in response rates. I'm glad to continue investing in your sales copywriting course and membership.

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Sales copywriting tips

Linda Simonsen

European Sales at DigitalEd

"I used your method from an article from 2016 'The Most Effective Webinar Follow-up Email' on a webinar follow-up yesterday and WOW, that worked. I have never got such quick feedback (less than one hour)...I also found your article about prospect going cold very useful and used that 'did you give up?' tactic today. I have chased them on phone and email for months. Today I got a response. I am very impressed."


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Sales copywriting course

Glenn Moore

VP Marketing
Technosoft Corporation

"Your method for building meaningful relationships is pure gold. After embracing your sales copywriting tips, I'm seeing a greater numbers of prospects engaging in a conversation. The methods you teach result in better-qualified prospects as the focus becomes engaging with people with a need I have taken time to understand. As a marketer, you have helped me break out of unproductive habits and has set me on a path that is much more successful."

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Cold email response rate

Brian Berlin

Director of Sales

"Jeff, you and Jed give me and my team confidence... the ability to know what other sellers are doing, how they are changing and improving results. Your course and membership is giving us a 360-degree view of effective sales communication practices, across multiple industries."

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Sales methods

Samantha Coombs

Company Director
Procuri Ltd.

"After I met you, I took your advice to heart and got to work. Within a few days I received more responses to emails and even set an appointment. Combining your psychology with my strengths was fun. Thanks, Jeff."

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Sales copywriting examples

Kari Scott

Marketing Development Rep.

"I gave your method a try, and my open rate jumped to 21% in less than 24 hours. I even took a meeting request for the next week. Most importantly, I'm receiving meaningful responses from decision-makers more often and my messages are being opened more than once (ranging from 2-29 times)."

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Adam Breitenstein

Ecommerce Sales, ReCart

Our previous reply rate from inbound leads was 4.59%. Now, it's averaging 35%. That's a 700% increase, and we haven't peaked yet. Soon we’re implementing phone calls and voicemails to go higher. My goal is 80% open and 50% plus reply rates. I'm confident we're going to do it. It all started with your fresh, new tactics, Jeff. Thanks. 

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paul sathis

Paul Sathis

Principal, Bolster

                                      Hear Paul below or click here for the full transcript.                              

Professional Services

sales copywriting

Pablo Levi

International Programs Development Manager
Juran Benchmarking

Jeff, I would not have invested if I had not been convinced you were not a charlatan. I have tried a few other sales training platforms and have been very disappointed, even from relatively well-known people. The quality of the content at Bronze Academy level helped me decide. Your techniques made me think "huh, I've never thought about it that way and it makes sense" which provoked me to want to know more.
The price and the promise of "cancel whenever you want" made me feel comfortable in taking the leap. Again, been burned badly by some other so-called experts and would have unlikely committed to a full-year membership, for example, from the get-go.

The principles I learned at the academy are definitely working! I'm the sole BD person in a small Scottish consultancy and, as such, had no one to learn from when I got tasked to take over our cold approaches after our SDR left. My outreaches went from maybe a 25% response rate to something like 80%. Mind you, not all of those are positive, but the point is that I am getting engagement from C-Suite execs who my managers had been targeting for years to no avail. I can also confirm that the method works across cultures (with some adjustments) as 75% of my prospects are non-native English speakers from across Europe and Latin America (it works in Spanish as well!). I have found, for example, that the Europeans like to always use DEAR such and such, and that in Germany it's very important to use a person's professional title. Anyway, thought I'd let you know that you're doing some great work.

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sales email copywriting

Jayne Burch

Chief Growth Strategist

Thank you for your subject line suggestion during the workshop last week. I have been using the same subject line for a while now and seeing about 10% open rates. But since the workshop I've changed the subject to your suggestion and my open rate shot up to 75% and I’m earning replies. Clearly this is working. I had a phone call with a CEO that responded. It was an excellent conversation and we are going to talk again in November. At end of the call he spontaneously said ‘I never answer emails like this. I get hundreds. I responded because your email was warm, not a typical sales pitch... made me want to answer.’ I was stunned he just volunteered that. Your coaching has made a huge difference. Thank you!

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Or click here to read the transcript.

sales copywriting course

Thomas Clifford

B2B Copywriter Thomas Clifford

You have had a serious impact on how I communicate, not only to customers, but also to other people within my own organization. Your weekly coaching on how to write the most effective emails as well as how to position yourself with top prospects still helps me today. I'm no longer in a sales position, but in a Customer Success role (Post Sales). I need to get as close to the top of the C-suite as I can on a regular basis, and the tools that you gave me in the approach to effectively and intelligently write an email that will get a high response rate has helped me tremendously. I have about an 80% reply rate to the emails that I send to customers to seek their participation in our program.

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sales copywriting course

Jim Edholm

BBI Benefits

"I sent two emails this morning---to two prospects who went radio silent on me. BOTH wrote back in about 20 minutes. I mentioned this tactic to my partner. He sent a message to another prospect. Struck gold. 20 minutes later he had a response too."

Read "Building a System for Prospecting Success"

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sales copywriting

Michael Lake

SVP, Marketing & Bus. Development, Evergreen Trading

I sent the message you suggested to 176 senior managers in the Fortune 500. 83 opened it (47%) ... We completely booked-up our time at an important trade show with appointments—even started working a deal before the show. Thanks for the help, Jeff.

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sales copywriting course

Emma Carré

Marketing Specialist - Customer Experience & Service Design

"Jeff,  we decided to bring email copywriting know-how in-house with our investment in Communications Edge's guidance. You took time to understand our organisation and gave rules to apply -- both in emails and other areas of marketing collateral. The results have been incredible. Our CEO started securing meetings after the first emails were sent out. We continue to see positive results using a scaleable, yet personal, approach. Our investment is paying off and the time saving has been huge. Plus, we now possess the internal skills to speak to potential customers words they relate and respond to!"

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sales outreach strategy

Justin Cromer

Director of Sales, Event Management Solutions Group

"I would not have invested if I didn't trust Jeff... trust that the teachings were actually fresh and new. I’m excited to move forward and work more in-depth with Jeff and my team. We're up for the challenge... instead of taking the easy route and templating things... using tactics everybody has been doing for ages. It's critical to take time and think about a better approach because that's the only way you're going to get through to customers."

Financial Services

Sales copywriting

Vivek Singh Jamwal

Head of US Market
Investment Research

"Jeff,  This is an important year for me -- breaking into the US market. You have been instrumental in helping me make contact with clients. I'm starting more conversations with CIOs, CTOs and large asset portfolio managers thanks to your sensible, effective method. I am applying your advice on how to spark curiosity and start conversations with large investment management prospects. Thanks."

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sales copywriting course

Laura Goldberg

Broker, Real Estate Hospitality Group
Alliant Insurance Services

"When it came time to decide which program to invest in I hesitated. There are many sales training programs online. Yours stood out because you aren’t just some blogger providing templates. You are providing understandable roadmaps to success – based on what's currently working.

I tested one of your follow-up methods and it worked immediately. I have never been effectively coached on how to spark interest or provoke response. So when I came across your website, I was instantly triggered. I thought to myself: 'That’s what I’ve been missing this whole time and they make it seem so attainable!'"

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