Using LinkedIn for Sales Prospecting
Our seller community is using LinkedIn for sales leads and prospecting with pretty good success. Below are links to the best, most practical resources for learning how to use LinkedIn for sales.
Remember: Generating more (and better) leads requires getting prospects off of social media and on the phone. Explore the below guide to LinkedIn and learn the truth.
Much of what we are discovering goes against conventional wisdom. Increasingly, "best practices" are not.
Tactics & Templates
LinkedIn Summary Examples for Sales Pros (that work)
CHEAT SHEET: How to Pick the Best Social Selling Training
InMail & Sales Navigator
Don't cancel Sales Navigator (until you read this)
Training & Courses
Creating Leads with LinkedIn Groups
Want to achieve exceptional results with LinkedIn? Dedicate yourself to NOT using it like everyone else. Success is as easy as blazing your own trail and not following the pack. So where to start?
Today, start using LinkedIn to:
- Answer: Answer your target customers’ common, everyday questions in ways that bring them toward your product.
- Provoke: Design interactions with prospects in ways that get them to ask you for MORE answers relating to their ultimate goal.
- Exchange: Provide comprehensive answers and solutions to prospects in exchange for their email address and/or other qualitative information.
These are the proven, effective strategies I discovered from small business owners and sales reps while researching my book. I apply them every day. Today, I’m using LinkedIn for sales and zooming my sales training business. And you can too! Let me know about how you’re using LinkedIn for sales leads and prospecting below in comments.